DIGITAL | michaelalves

SITES TO SEE ALSO NEED TO BE READ

It's not enough to design a site or application that just looks good. You also need to ensure that it says the right thing, in the right way, with the right tone of voice. Why's that so important? Because these days you don't speak to people, you speak WITH them, and that's just as important as the way you appear in their eyes.

Details

Create a seamless, enterprise-wide, five-year-out customer experience vision based only on realistic advancements in current technology.

I'm often called on for ideas as well as words. So when I got the assignment to envision what B&Q's customer experience could look and feel like years in the future, I was delighted...and when I was done, so was B&Q.

B&Q Multichannel Customer Vision

Details

Increase the number of Reward flight bookings via an email incorporating special offers and and embedded games.

Airlines hate it when customers don't use all those flight miles they've earned. So encouraging BA's Executive Club members to get out and about

via an engaging email fell to me. And of course I rose to the challenge.

British Airways Rewards Email

Barclaycard Paperless Online Promo

Pushing paper through the post costs banks millions. And with everyone moving their lives online, wouldn't it really be better if their banking moved

online, too? Barclaycard thought so. And in just a few months my interstitial campaign for them resulted in an 8,900% rise in people choosing to receive paperless statements online.

Details

Convince current customers to choose to receive their statements online rather than via the post.

American Express Microsite

It's not always the right tactic to drive customers to your main website. Sometimes you want them to go right to the offer. That's why we created this microsite to show off the European travel discounts offered by American Express.

Details

Create a targeted travel offer website and direct mail promotion to drive existing customers to it.

My experience has been that no matter what I show a client, they always want to see something I've done in their industry. So if you have a specific request about my digital work just let me know what you'd like to see, and I'll find you a sample from my archives. Or, having started my career with an Apple IIe computer, you can confidently and rightly assume I've probably done quite a number of things...and I just get better every time.

More Apps, Sites, Banners, Games, And Emails Than I Can Count

Details

Create a wide variety of digital assests for nearly every type of industry, including: financial, food & wine, FMCG, healthcare, high technology, real estate development, videogames, professional services, and much, much more.