This brochure was part of a ground-breaking multi-channel campaign (including ads, POS, and digital assets) that was among the first in the industry to market wines to a younger demographic.

Dignity Memorial is the world's largest chain of funeral homes. This highly successful ad and direct mail campaign was designed to inform U.S. military veterans of their death benefits – and the added benefits of choosing Dignity Memorial as their funeral provider.

Customer Relationship Management was an entirely new industry term at the time of this campaign. In fact, the client couldn't even fully describe their benefits or target market. I helped to define, clarify, and position them before writing and editing all of their marketing material.

When you're a new brand you don't have heritage – so for America's largest coffee grower I created one. Not only did I name Kauai Coffee, I also did the historical research that gave the brand context and connection. I then wrote all the ads, packaging, POP, DM, digital, trade and consumer promotion, and collateral used to launch it. The result? It was instantly Hawaii's #2 brand – the first having been there for 100 years – and it now sells over 60% of all the coffee grown in the islands.

Believe it or not, at one time the videogame industry was pretty small. However, one of its biggest players was Infotainment World, publisher of GamePro magazine. As their chief copywriting resource I wrote nearly all their consumer and B2B marketing material. I also helped them to sell and launch E3 – the U.S.'s second largest tradeshow introduction, and to this day the world's largest videogame tradeshow.

When you invest more than $1billion in a mixed-use real estate development in the heart of Silicon Valley it's a good bet you'll want the best marketing team you can find. I not only helped name and sell this project to the local government when it was just at the idea stage, I also helped sell it to the high-end retailers like Gucci and Ferragamo who call it home today.

Ever wonder who writes the back, top, bottom, and sides of all that packaging you and your offspring absent-mindingly read while consuming your breakfasts, lunches and, increasingly, dinners? Yep, that's right: someone like me – and it's great fun to get a smile out of you...and even better to get a repeat purchase.

I did some of the best work of my career (so far) as a creative partner during the heyday of this sharp design agency. Together, we won a number of highly prestigious industry awards. So when it came time to move to bigger offices, I was more than glad to come up with an entertaining way to spread the word...and show off our skills a bit in the process.

To me, it doesn't matter if you're a local bank with regional ambitions, or a global bank with dozens of divisions – I'm always going to give you my best. And while I've written for American Express, Bank of America, Goldman Sachs, GE Insurance, Barclays and others of their ilk, I'm still proud of the results I achieved for this community bank with a tightly integrated campaign of TV, radio, print ads, direct mail and in-bank collateral – all based on the creative I did for their annual report.

"What the hell is Service Management?" you might ask yourself. And you wouldn't be alone – plenty of people in the technology industry were asking the same question when I got the assignment to promote IBM's Service Management World Tour – and by creating the 'Sudoku'-based theme and all the tour's email marketing I helped IBM give them the answer. It was just one of the many jobs I did for IBM. I've done similar work for Intel, IDG and many seminar and conference holders.

Wine is often purchased on impulse. So having an eye-catching in-store display during the holidays is a big sales aid. I've been creating the concepts for award-winning, and more importantly great selling, POP displays for years. This one was for the #1 alcohol-free wine in the U.S., and besides the 'All the drinks are Fre' headline, it included my "Buy One Get One Fre' promotion.

If you know anything about SAP, you know it isn't simple...or a quick sell. That said, my job was to help open the door to both change the perception of its complexity, and speed up the sales cycle. Using product life-cycle as a key point of differentiation, I created and wrote a cross-media campaign that included both digital and direct media, along with a customised demonstration of the product itself.